LOW KEY

CASE STUDY

A online education platform developed to turn people into self-sufficient musicians. Built for modern music, and for adults.

FOLLOW LOW KEY

CHALLENGE

How do you consolidate all of the knowledge and lessons attained through traditional music lessons into 12 weeks? How do you teach an instrument online in such a way that students progress fastest enough to demonstrate that they are self-sufficient musicians by the end of the program?

OUTCOME

We explored bootcamp platforms with proven track records to better understand how users prefer to interact with such a program, and also how we can improve on and build something even better.

SCOPE OF PROJECT

WEB DEVELOPMENT & DESIGN

EMAIL BLAST TEMPLATE

COURSE PACKET PDF

BRAND STRATEGY

LOW KEY

CASE STUDY

A online education platform developed to turn people into self-sufficient musicians. Built for modern music, and for adults.

FOLLOW LOW KEY

CHALLENGE

How do you consolidate all of the knowledge and lessons attained through traditional music lessons into 12 weeks? How do you teach an instrument online in such a way that students progress fastest enough to demonstrate that they are self-sufficient musicians by the end of the program?

OUTCOME

We explored bootcamp platforms with proven track records to better understand how users prefer to interact with such a program, and also how we can improve on and build something even better.

SCOPE OF PROJECT

WEB DEVELOPMENT & DESIGN

EMAIL BLAST TEMPLATE

COURSE PACKET PDF

BRAND STRATEGY

LOW KEY

CASE STUDY

A curriculum developed to turn people into self-sufficient musicians. Built for modern music, and adults.

FOLLOW LOW KEY

CHALLENGE

How do you consolidate all of the knowledge and lessons attained through traditional music lessons into 12 weeks? How do you teach an instrument online in such a way that students progress fastest enough to demonstrate that they are self-sufficient musicians by the end of the program?

OUTCOME

We explored bootcamp platforms with proven track records to better understand how users prefer to interact with such a program, and also how we can improve on and build something even better.

SCOPE OF PROJECT

WEB DEVELOPMENT & DESIGN

EMAIL BLAST TEMPLATE

COURSE PACKET PDF

BRAND STRATEGY

THE APPROACH

We approached this project with an initial strategy session to find the core problem Low Key was looking to solve. This brought out a very clear sense of a branding and marketing direction. In this session we:

  1. Defined a Brand Image
  2. Gaines a better understanding of the users
  3. Prioritized Goals

USER NEEDS AT THE CENTER

Determined the key users we would target, and their speific pain-points, to understand what marketing and development tactics would be most effective.

THE APPROACH

We approached this project with an initial strategy session to find the core problem Low Key was looking to solve. This brought out a very clear sense of a branding and marketing direction. In this session we:

 

  1. Defined a Brand Image
  2. Gaines a better understanding of the users
  3. Prioritized Goals

USER NEEDS AT THE CENTER

Determined the key users we would target, and their speific pain-points, to understand what marketing and development tactics would be most effective.

READY TO TALK?

READY TO TALK?